Odum Institute will be offering a short course on October 29 called Visual Design and Layout of Self-Administered Questionnaires. It offers the following description:
This course focuses on how and why words, numbers, symbols and graphics independently and jointly influence answers to questions in Internet and paper surveys. It begins with theoretical background on why and how the visual aspects of questions are interpreted by respondents and guide their reading and comprehension of meaning. Applications of the theory and research to designing individual person and establishment surveys in ways that improve their usability for respondents will be provided. The course ends with a discussion of the substantial implications these ideas have for the design of mixed-mode surveys in which some respondents are asked to report aurally (e.g. telephone) and others are asked to complete visually communicated (web or mail) survey questions.
For people interested in doing (or understanding) Internet surveys, it sounds like it could be good. So Paul, how would you feel if someone missed class that day to go to this course and then report back to the class? (hint hint)
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Reporting back would be fine. Do do that if you decide to attend.
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