It's a little bit of an old article but I thought it had some things that supported our thoughts on how some social networks can look huge and extremely interactive but in reality their users do not use the site that often. It also touched on the idea we talked about with the coffee cards and how it's more attractive before it starts to go mainstream. Mainly I just like the article cause I've never been a fan of MySpace and now I know someone else out there agrees with me that it's huge numbers of registered users doesn't really mean much!
Enjoy!
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